Digital Label Best Practices

Documentation Index

Fetch the complete documentation index at: https://docs.vinum-elabel.com/llms.txt

Use this file to discover all available pages before exploring further.

Digital wine labels should be clear, factual, and optimized for mobile scanning.

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Information hierarchy

Lead with the information consumers and inspectors need first:

1. Wine identity.
2. Producer or bottler details.
3. Alcohol content and volume.
4. Allergens.
5. Ingredients.
6. Nutrition values.
7. Origin and appellation details.
8. Optional factual production or storage details.

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Writing guidelines

Use:

• Clear and concise language.
• Consistent terminology.
• Plain factual descriptions.
• Market-appropriate translations.
• Units that match the physical label and regulatory context.

Avoid:

• Misleading descriptors.
• Promotional claims on the mandatory e-label page.
• Crowded content.
• Missing allergen information.
• Unverified awards or certifications.

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Mobile requirements

The scanned page should:

• Load quickly on mobile networks.
• Use readable text without zooming.
• Keep mandatory details near the top.
• Be accessible without account login.
• Work on current iOS and Android devices.
• Avoid layout shifts that hide nutrition or ingredient content.

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Separate marketing content

Use a separate marketing route for:

• Winery history.
• Awards and accolades.
• Food pairing recipes.
• Virtual tasting videos.
• Loyalty programs.
• Social media prompts.
• Direct sales campaigns.