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An e-label is a factual public page about one wine, reached by scanning the QR code on the bottle. This guide walks through what goes into it. You can start a new label from the homepage generator (no account needed) or from My labels when signed in. If the wine already has an e-label with another provider, import it instead of starting from scratch.

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Workflow

1

Start a new label

Open the generator. The live preview beside the form shows the page exactly as a customer will see it.
2

Add the wine's identity

Wine name, vintage, wine type, producer and bottler details, country, region, and appellation.
3

Add compliance details

Alcohol content, net volume, ingredients, allergens, and nutrition values per 100 ml. Use the nutrition calculator if you don’t have lab values — it estimates from alcohol and residual sugar.
4

Review the summary

The summary tab flags missing required fields. Check for typos, wrong units, and wording that reads as promotional.
5

Publish

Publish once the digital page and the physical bottle label have been reviewed together and agree with each other.

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Wine identity

Give a scanner enough to know exactly which wine the page describes:
  • Wine name
  • Vintage year, where applicable
  • Wine type — red, white, rosé, sparkling, or other
  • Producer name and address
  • Bottler information, where applicable
  • Country, region, appellation, PDO, or PGI
  • Net volume
  • Alcohol content (% vol.)

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Compliance details

This is the heart of the e-label — the information the EU rules let you provide digitally:
  • Ingredients, in descending order of weight
  • Allergens, especially sulphites
  • Energy and nutrition values per 100 ml
  • Required languages for your target markets (the viewer handles all 24 official EU languages)
Never publish placeholder content. A QR code makes wrong information easier to find — it doesn’t make it correct.

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Optional factual details

Factual extras are welcome as long as they don’t crowd the mandatory information:
  • Grape varieties
  • Serving temperature
  • Storage instructions
  • Production method facts
  • Sustainability or certification facts
Keep marketing off the mandatory page — winery history, awards, discounts, and social links belong on your own website. See digital label best practices.

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Next steps