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The QR code is the bridge between your bottle and your e-label page. Bottles stay in cellars and on shelves for years, and a printed code cannot be changed afterwards — so treat the QR code as a fixed part of your packaging, not a temporary link.

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Label URLs

Every published label has its own address:
  • The URL stays the same when the same e-label is edited. Hosting duration follows the contract and existing commitments; partner e-labels have a minimum of ten years from first publication.
  • Cancelling a subscription does not automatically delete published labels. Expressly deleting an account together with its labels is a separate action and can stop printed QR codes from displaying product data.
  • The page opens without any login or app — a phone camera is enough.

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Built for the print shop

  • Print-ready SVG — the QR code downloads as a vector file, so it stays crisp at any size, from a back label to a poster. Hand it straight to your label designer or printer.
  • Error correction: Recovery depends on the correction level, pattern and damage. It does not guarantee that a damaged or partly covered code will scan. Test an original printed sample before a production run.
  • Print at least 2 × 2 cm where the packaging allows
  • Use strong contrast between code and background (dark code on light ground scans best)
  • Leave a quiet margin of empty space around the code
  • Avoid placing the code over texture, foil, folds, or tightly curved edges
  • Test scans from arm’s length and in dim light — like a restaurant table
Do a small proof run and scan it with several different phones before committing to a full print run. Check again after varnish or lamination — surface treatments can affect contrast.

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Wording next to the code

Use neutral wording beside the mandatory e-label QR code, for example:
  • “Ingredients and nutrition”
  • “Product information”
Keep promotional language away from the compliance code. If you also want a marketing QR code (shop, story, tastings), print it as a clearly separate code.

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Preflight checklist

Before the artwork goes to print:
  • The QR code resolves to the published label (not a draft)
  • The page opens without login on iOS and Android cameras
  • The page is readable on a phone without zooming
  • The languages your target markets require are available
  • The physical label still carries everything that must stay on-pack
  • The printed code scans after all finishing treatments