The plans
The Free plan is not a trial: five labels with all labeling features, at no cost and with no time limit on the plan. Unlimited is one flat price for the whole range of one winery — whether you bottle 6 wines or 60, it’s still €149/year. Estate adds team seats, read and write API access, a custom domain, and concierge migration, where we move your existing labels for you. Prices exclude VAT; Unlimited and Estate each apply to one winery.
Agencies and printers that manage labels for several wineries use partner pricing: €149 per winery per year, excluding VAT.
Upgrading to Unlimited
1
Open Account → Billing
Sign in and go to your account’s Billing section, or use the upgrade prompt shown when you hit the label cap.
2
Check out
You’re taken to a secure Stripe checkout. Pay by card; the subscription renews yearly.
3
Done
Your account is upgraded immediately — the label cap is lifted and you can keep creating.
Managing your subscription
Everything self-serve, no emails needed. In Account → Billing, open the customer portal to:- Update your payment method
- Download invoices and receipts
- Cancel the subscription
What happens at the free plan cap
When you have 5 labels on the Free plan:- Everything you have keeps working. Existing labels stay editable, published pages stay online, QR codes keep resolving.
- Creating a 6th label requires Unlimited.
- Deleting an unpublished draft frees up a slot.
What happens if you cancel Unlimited
- Your account returns to the Free plan at the end of the paid period.
- Published labels stay online. Cancelling does not take them offline or change their address. How long a label is hosted follows the contract and existing commitments; partner e-labels have a minimum of ten years from first publication. See QR codes for details.
- You can’t create new labels beyond the 5-label Free cap until you upgrade again.
The address in a printed QR code stays the same when you edit the label or change your plan. The code only leads to your product information while the label is published: deleting or deactivating a label, or deleting the account, can take the page offline.

